(October 1, 2018) Great Neck, New York. Shoe Mill was named a winner of a Gold Medal Service Award for Outstanding Customer Service by Footwear Insight magazine.


Shoe Mill was featured in the September/October 2018 issue of Footwear Insight along with 78 other stores that were recognized as winners of the prestigious Gold Medal honors.


     “Customer Service is the best way that independent shoe stores can win out over bigger stores and online competitors,” said Jennifer Ernst Beaudry, editor of Footwear Insight, a leading trade publication serving the footwear industry. “It’s also the best way stores can take care of their customers and build a loyal following.”


     The Gold Medal Service Awards are presented to stores that earn a score of 70 or better based on the results of a mystery shopping evaluation authorized by Footwear Insight and conducted by an independent third party mystery shopping firm. Shoe Mill achieved its recognition by earning points on 24 different criteria involved in the shoe buying process, starting with “how promptly were you greeted,” to the measuring of the shopper’s foot, all the way through the check-out process and the quality of the bag the shopper received on the way out the door.


     “Shoe Mill” should be very proud of their achievement and prouder still to share it with their shoppers and their community,” Beaudry said. “We evaluated more than 120 stores and those that made the list represent the absolute best of those stores.”