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Do I need wide shoes?
Do you need wide shoes? When searching for shoes –whether physically at shoes stores or on the internet – it is important to know what type of shoes you need to narrow the results. In the retail market place there are loads of options that are easily accessible, but without direction it can be a blur. A common question when working with customers at a shoe store is – Do I need wide shoes? While this is an example of a simple question, the answer is not.
The necessity for wide shoes can be partially clarified by the brannock foot measurement device. The brannock has been the most consistent form for measuring feet and is the most widely.
Steps: 1. Align foot in the brannock device by place the heel first then extend toes.
2. Once foot is aligned on the Brannock find the length measurement at the end of the longest toe.
3. Use the tool on the outside of the foot to measure width by finding first finding the toe length and aligning toe length with the corresponding letter. Example: 13 toe length C width.
4. Finally convert the letter width to simple terms like narrow, medium, wide.
While this measurement is accurate, it is not the whole picture. Wide is also a girth measurement. When a person has swollen feet or thick feet, the width necessary to accommodate those foot types can be greater. Consider wide as a volume measurement. Anytime you are in the area of a Shoe Mill store, stop in and we will be happy to measure your feet!

















